Info Marketing Rocks!

Information marketing is incredibly powerful, and there are many reasons for this.  If I had to choose a single business model to focus on, and I was forced to drop all other aspects of my business, I would stick to information marketing.

Here’s why information marketing rocks!

1. The profit margins are incredible!  There is no other business on earth where you can create a product and sell it over and over again with no additional costs for production and raw materials.  Once you’ve made back your initial costs for creating the product, the rest is almost pure profit!

2. Creating information products is so much simpler than creating physical products.  You don’t have to buy supplies and raw materials.  You don’t have to build factories.  You don’t have to hire employees to work in your factory.  In fact, if you have the skills, you can create every product yourself!

3. There’s no inventory or shipping.  You don’t have to stock shelves with merchandise.  You can’t “run out” of an information product, unless you purposely limit sales, and you can’t have the item lost by the shipping company.  Sure, you may have to deal with people who don’t know how to download the product, or other minor issues, but it doesn’t cost you anything but time to send the buyer another download link.

4. You can have hundreds of products of your own very quickly.  In physical products, creating hundreds of product lines would probably take you many years to accomplish.  Online, you could have hundreds of products just by hiring writers and designers to create the products for you.

I feel that information marketing is simply the easiest and best business to get started in.  Even if you have no experience at all, you can outsource every single step.  You can have a business up and running in days, and it costs almost nothing to get started.  What can beat that?

Create Information Products

Creating digital products is time-consuming.  The average ebook may take anywhere from 8 to 100 hours to write, depending on the length, complexity, and speed of the writer.  But there are ways you can speed this process up, and even create an info product in an hour or two!

1. Dragon Naturally Speaking

Dragon Naturally Speaking is a software program that lets you speak words instead of typing them.  Most people speak far faster than they type, so you can save a lot of time by using this software!  Some people double or even triple their product creation speed with this tool.

2. Interviews

Interviewing people via telephone or Skype is a super way to create a product.  Find an expert in your niche, ask them for an interview, and create an audio product.  You can have this product transcribed relatively cheaply, which means you will have both audio and a written product to sell.  A one hour interview with an expert could be sold for a great deal of money if the information is good!

3. Videos

Creating a video can take a lot less time than creating a written product.  Let’s say you want to show someone how to create a Squidoo lens.  You could create an entire video showing the process from start to finish in the time it takes you to create the lens.  This might be an hour, for example.  But it would probably take you at least 20 pages to explain the process in writing, not to mention the necessity of creating screenshots to show people what you’ve done.  A written product might take 3-4 hours.  By creating a video, you could accomplish the same thing in 1/4 the time!  Plus, video products usually sell for a lot more than an ebook because the perceived value is greater!

Remember to get creative.  You might think of some new ways to shave time off of your product creation, and you might find that your products sell even better when delivered in a new format.

ClickBank Product Owner Tips

ClickBank product ownership is one of the most lucrative things a beginner can do to make money online.  But there are hundreds, perhaps thousands of ClickBank product owners who aren’t making any money with their products.  They probably have no clue why they aren’t making any money, but some of the reasons are pretty obvious.

We’re going to look at some ways you can make more money as a ClickBank owner, so you won’t have to be one of those people who puts up a product and makes no money.  Your time is worth more than that!

1. Provide Affiliate Support

One of the most vital parts of a ClickBank business is providing support for your affiliates. You need to give affiliates a clear and easy way to contact you if they have questions or need additional help.

Yes, you will have people spamming you, asking for joint ventures, and sending you other mail that isn’t important.  But supporting your affiliates is so important, that you should let people contact you, anyway.

2. Don’t Require Affiliate Email Signup

So many ClickBank publishers require affiliates to enter their name and email address just to get promotional material, and that is probably costing them dozens of affiliates.  Only the most well-known and successful product owners can get away with this.  Unless you are extremely well known, don’t do this!

3. Test Product Conversions

Nothing makes an affiliate more angry than sending hundreds, even thousands of hits to a product and getting no sales.  While there is obviously no way to guarantee conversions, you should test your copy very well and tweak it for maximum conversions.  If the product doesn’t convert, any affiliates you do attract will soon leave.

4. Make Your Site Attractive

The design of your page is very important to affiliates.  While it may or may not make a difference to conversions, the design is crucial in the eyes of most affiliates.  Affiliates are far more discerning than standard visitors, and they expect a nice-looking sales page.